MFM Annual Conference - Post-Keynote Interview (2024)

“The 2024 MFM Annual Conference included its fair share of reality checks for media and entertainment finance professionals. When Toby Scales of Google Cloud’s Office of the CISO took the stage for his Tuesday morning keynote address, he may have actually frightened some of the conference attendees – and rightly so. In his address, Scales laid out the history and current state of AI, and offered evidence that should give all of us cause to take both the promises and the threats of this soon-to-be ubiquitous technology very seriously.”

Watch the full interview here.